Facebook has been asking users to tell it who – or what – they sleep with. Zuckerberg’s mega-corp invited users to respond to the question ‘I usually sleep with…’ as part of its ‘Did You Know’ personality quiz, which was introduced last month. The social network already collects a vast amount of data about its users, which is then used to help advertisers target them.
But it is concerned that people are getting hip to its bid to gather up all their secrets and flog them at a profit. Big Zucker’s cronies are concerned about a decline in ‘original sharing’, which are personal posts that help Facebook learn about its users’ personalities.
— Subhakeerthana (@bhakisundar) January 7, 2018
That’s probably why it dreamed up ‘Did You Know’, which also asks banal questions about what sort of superpower they would like to possess or what they would do if they won the lottery. One of these questions invited users to tell Facebook who or what they sleep with at night which wasn’t actually meant to be a sex question, but a query about whether they slept with a teddy or hot water bottle. Once it realised how creepy the question sounded,
Facebook withdrew it. ‘We learned one of the questions in the ‘Did You Know’ feature was causing confusion among some people who saw it,’ Facebook told The Independent. ‘We imagined someone might tell their friends about sleeping with their favourite stuffed giraffe, but we’ve removed the question after our community provided feedback that it was too personal.’