Apple went big with its previous 6s and 6s Plus smartphones, now the firm is taking things down in size and price.
The tech giant has just unveiled a new 4-inch call maker called the iPhone SE and at £359 this is the cheapest iPhone at launch.
From the outside this new smartphone looks almost identical to the 2013 iPhone 5s but there’s plenty of tasty upgrades tucked inside.
In fact the iPhone SE is now running on the same power as the iPhone 6s.
The A9 chip that runs this mini smartphone is over twice as fast as the iPhone 5s and because its more efficient it also saves battery life.
Other features inside the new iPhone SE includes faster wireless, a 12-megapixel iSight camera which can record 4K video, and Touch ID with Apple Pay.
Speaking about the new iPhone, Philip Schiller, Apple’s senior vice president of Worldwide Marketing said: “iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,
“iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay.
“Everyone who wants a smaller phone is going to love iPhone SE.”
The iPhone SE will be available in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at £359 (inc VAT) from Apple’s retail stores, Apple.com/uk, Apple Authorised Resellers and select carriers.
Alongside this new device Apple has also launched a new iPad Pro with 9.7-inch display and some extra Apple Watch Watch straps.
The company also confirmed that it’s new iOS 9.3 operating system will be available later tonight.