Differences in sexual desire among couples are very common. Although it is hard to have your advances rejected repeatedly without taking it personally, you need to remind yourself that a partner’s lack of interest in sex just may not be about you, your attractiveness, or your qualities as a human being. It may be a matter of a hormone deficiency or other physiological problems—or feelings the person has about himself or herself. Although you undoubtedly want things to change, try to develop a little empathy. Chances are, given the choice, he or she would prefer to feel turned on easily. It’s no picnic to feel disinterested in something your spouse or partner thrives on. He or she may feel inadequate, for example. The situation hurts you, but don’t underestimate how painful it is for your partner. Even if he or she acts defensively, your partner probably spends lots of time wondering why things aren’t easier between you. Try to be understanding.